PSYTE® ADVANTAGE: The Superior Neighborhood Segmentation Solution for Target Marketers

Precision has never meant more to marketers than it does right now. As organizations strive to gain and retain customers in today’s ultra-competitive environment, target marketing is no longer a luxury -- it’s a necessity.

To succeed, enterprises must quickly identify their highest valued customers and prospects and predict their behavior at the neighborhood level – the most stable, statistically viable geographic area in our mobile society. With this insight, marketers can then decisively develop fine-tuned campaigns with optimal ROIs to draw these customers to their franchise and win their loyalty.

To achieve these goals easily and affordably, MapInfo pioneered PSYTE Advantage - the industry’s most complete and customizable neighborhood segmentation solution.

Using PSYTE Advantage, marketers can model their best customers and map the neighborhoods where they and others like them live.

PSYTE Advantage offers the following powerful performance advances:

• Comprehensive information culled from dozens of consumer and geographic databases with purchasing, healthcare, and lifestyle data, plus the latest U.S. Census.
• Neural net and hierarchical clustering algorithms that group the over 208,000 U.S. neighborhoods into one of 72 clusters.
• Clusters that are broken down by population density, household income, marital status, and presence of children – each with its own demographic character and colorful name, such as “Moos & Modems' and 'Balancing Acts.”
• Easy-to-understand cluster descriptions, photographic snapshots, and a color-coded, rainbow-shaped graphic of clusters that lets users quickly see similarities among them that can be used to leverage multiple clusters for specific campaigns.
• The unique ability to integrate organizations’ sales records, campaign histories, survey data, and more -- greatly increasing their ability to analyze and predict consumer behavior.

Using PSYTE Advantage, you won't question if you're connecting with your most important customers. You’ll know it with every message you communicate.

Better Intelligence, Better Decisions

PSYTE Advantage gives organizations the insight to dramatically improve their marketing decisions. The intelligent MapInfo system can characterize the behavior of every clustered customer – from their favorite films and foods to their preferred attire and avocations – enabling users to predict customers’ responses to every campaign.

With PSYTE Advantage, you can:

• Identify more profitable customers and locate others like them
• Discover new markets or untapped areas within existing markets
• Develop more finely targeted, cost-effective, and lucrative marketing campaigns
• Increase the success of new product launches
• Open new stores, offices, and service centers in areas with the highest revenue potential
• Design cost-effective mailings and media placement programs
• Create strategic, revenue-generating partnerships with other organizations
• Increase profitability and market share

Improved Marketing for Industry

PSYTE Advantage has helped scores of businesses in virtually every industry bolster their marketing performance. Below are a handful of examples where the MapInfo solution is making a difference.

Retail PSYTE Advantage enables retailers to more effectively stock its stores, tailor coupons and other offers to select customers, and prioritize product allocations to specific stores with the highest profit potential.

Financial Services PSYTE Advantage allows financial institutions to tailor services and marketing programs to specific branch locations and customers. It identifies preferred account holders and prospects as well as plumb cross-selling opportunities. It also helps them determine choice locations for new offices, to consolidate existing sites, and to place ATMs.

Media PSYTE Advantage helps newspapers and magazines maximize subscriber revenues and advertising rates. Outdoor media companies use the system’s location-based intelligence to place advertisers’ billboard in prime highway locations. Internet service providers use it to localize messages, offers, and content on landing pages.

Real Estate PSYTE Advantage is the ideal solution for real-estate firms looking to choose the best site for a new housing or commercial development. It lets realtors and brokers rapidly profile the best tenants for these developments and show them where they can be reached.

Restaurants PSYTE Advantage helps restaurant chains choose the most profitable sites to locate new stores. The MapInfo solution targets venues with the greatest sales potential for the restaurant’s concept and helps develop effective strategies to accelerate market acceptance.