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The Demand Insight Financial database consists of block group level estimates of demand for financial services products. The 622 variables in the database describe the number of households holding certain financial products and the associated balances maintained by those households. Consumer and small business demand is segmented into total wallet and wallet available to commercial banks, credit unions and savings and loans. Consumer demand is further segmented into resident demand (those purchasing close to home) and workplace demand (those purchasing close to work). Demand Insight Financial is revolutionary financial demand data product derived from over tens of millions of retail banking accounts. The product is designed to provide understanding of the demand for financial offerings of deposit, loan and investment products. Demand estimates are segmented by consumer and small business preferences for locational convenience of bank at home, bank at work and small businesses. Retail banks can recognize and understand the profitable consumer and small business demand for product offerings based on location selection and market optimization. Retail banks utilize Demand Insight Financial data to enhance branch location and product offering strategies and to analyze existing and potential trade areas and market share. It imparts the most accurate demand estimates available for branch banking analysis by providing current year estimates and five year projection of demand for the core financial products that drive branch success. Demand Insight Financial can assist in performing - Site Selection
- Competitive Analysis
- Share-of-wallet
- Market / Trade Area Assessment
- Branch Performance
- Network Performance
- Merger / Acquisition Analysis
- Strategic Planning
- Resource Allocation
- Alternate Delivery Systems Planning
Demand Insight Financial provides estimated demand for the following account types and products: - Non Interest Checking
- Interest Checking
- Savings
- Money Market
- IRA
- CD
- Direct Auto Loan
- Small Business Direct Loan
- Revolving
- Credit Card
- Home Equity
- Installment
- Mortgage
- Annuity
- Mutual Fund
- Brokerage
Demand Insight can be purchased by for the U.S., a 6 state region or by the state. It is updated annually, and in addition to a one time purchase, 2 and 3 year subscriptions with discounts are available. Call CMC for more information, pricing and to place an order.
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