The cornerstone of all MapInfo solutions is location information. Customer addresses, phone numbers, store sites, service and sales territories - even the location of a traveling individual with a cell phone - offer a springboard to a wealth of other valuable information including customer buying patterns, demographic and lifestyle information, nearby businesses, routing directions, traffic patterns and more. Using location as the foundation of their intelligence, CMC's customers can better understand their current customers, find their most likely next customer, and track their own and their competitors' assets (stores, cell towers, facilities, etc.).
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