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The premier U.S. geocoding product for mapping and analyzing business data. MapMarker® Plus, MapInfo's powerful geocoding tool, is the first step toward mapping and analyzing your business data - adding geographic coordinates to every record in your database. MapMarker Plus matches records against its comprehensive Address Dictionary, a database of USPS street addresses, street geometry and the latest ZIP + 4 centroids. Enhanced by Tele Atlas (GDT, Inc.) data, MapMarker Plus can locate millions of addresses with street level precision. Combining an increased number of streets, with a greater number of addresses, MapMarker Plus delivers up to a 30% increase in hit rate at the street level compared to the standard MapMarker. MapMarker Plus gives you greater control, while spatially enabling your data. MapMarker Plus ensures accuracy when visualizing business location information, such as stores, customers and your competition as well as: - Geocoding large tables in batch mode for fast results (geocode up to 600,000 records per hour)
- Geocoding interactively through friendly user interface (you make the final decision if there is a match) to maximize the number of matches and to control error rate
- Geocoding to street addresses or ZIP Code Centroids
- Identifying result codes by the type of match to tell at a glance the street address matches from the ZIP Code Centroid matches
- Standardizing addresses to meet USPS CASS requirements (CASS certification received for 2004/2005)
- Geocoding remote tables via ODBC
MapInfo is proud to introduce the new optional feature, Delivery Point Validation (DPV), which enables a user to determine if an address is truly deliverable or not. DPV returns a simple yes or no, as to the existence of a given address. This feature is available to customers who license the full functionality of MapMarker Plus. Available for the following U.S. areas: - The entire U.S.
- 6 State Region
- Single State
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